How a global corporation strategically manages its marketing Essay

How a global corporation strategically manages its merchandise operations across global markets and cultures - raise Exampleghnessy in his Competitive marketing a strategic approach wrote that Marketing covers those activities that relate the geological formation to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers (OShaughnessy, 1995). Marketing, in case of a global organization is influenced by several macro as well as micro environmental factors. Furthermore when a union decides to enter into a new market, it has to prepare a proper marketing blueprint. In this process all the external and internal factors that are likely to influence the companys performance, are needed to be taken into consideration. This report includes a well structured marketing plan that can be used by a global organization for launching one of its products in a particular market. The chosen company is Toyota and the chosen product is the Prius car of the company. India is chosen as the crisscross country where the product will be launched.The Japan based Toyota is one of the largest locomote companies in the world. Its headquarter is located in Tokyo. According to the information provided by the company in its main website, it was established in the year 1937. Currently the company employs almost 320,808 people throughout the world. The company is mainly known for automobile production and sales. Apart from car manufacturing, the company has its presence in the industries like fiscal service, housing, Marine, biotechnology etcetera (Toyota-b, n.d.). Toyotas total capital is found to be 397.05 billion yen. According to the companys financial results, its total sales in the last financial year, was 20,529.5 million yen. In the financial year 2008-09 the company sold almost 1,945,000 cars in the home country and almost 5,622,000 cars in all the foreign markets (Toyota-a, n.d.). study brands of the co mpany include corolla, camry, land cruiser, prius, high lander, tundra etc. (Toyota, n.d.).Among these brands Prius is one