Stress, Dieting, and Periodontal Disease

Christine Dursunian Principles of Dental Hygiene II Professor Willis Research Paper Stress, dieting and periodontal disease and to compromised systemic health. Stress, dieting, cultural diversity, foundation of health and periodontal disease: The average person would never think that all four of these topics would coincide with one another. They do, each affecting the other as stepping stones towards periodontal disease. Periodontal disease, including periodontitis and gingivitis, are chronic, bacterial infections and inflammatory diseases affecting the periodontium (tissues that support the teeth).Periodontal diseases are the most prevalent chronic diseases affecting children, adolescents, adults, and the elderly. The periodontium is a complex, highly specialized, shock-absorbing and pressure-sensing system consisting of four interrelated tissues supporting the teeth: cementum, periodontal ligament, alveolar bone and junctional and sulcular epithelia (1). Periodontal disease can aff ect one or many teeth. It can also lead to progressive bone loss around teeth, which can lead to loosening and possible loss of the teeth if left untreated.There are many factors to periodontal disease that have been proven to be directly related to this growing disease, in certain populations and cultures that have been proven to stand out more than others. Through research and advanced studies with guidelines of evaluation, stress and dieting has been shown to be associated with periodontal disease(2). These additional factors involve diet, lifestyle, cultures, also including collective types of strains in ones everyday life. Periodontal disease is an infection of the tissues that support the teeth.These infections are associated with specific pathogenic bacteria that colonize the subgingival area. When the teeth are being supported by the gingiva; the gingiva does not attach to the tooth firmly as one might think. Part of the tooth’s anatomy consists of a shallow v-shaped gaped called the sulcus which exists between the tooth and the gingiva. Periodontal disease affects this gap causing the tissue supporting the tooth to break down. Periodontal disease transitions through different levels to become what it is.Research studies indicate that a specific set of guidelines during evaluation of the association of stress and periodontal disease are important. When proposing experimental approaches, specifically in psychosocial stress and periodontal disease; present studies and future experiments show the next six factors to be very useful. Periodontal disease is measured as unique disease outcome and should not be included in a composite index with other oral diseases(3). Validated instruments are assessed for stress, distress, and copying behaviors.These helpful instruments, validated by prior studies, also on the population for each applied for research. Indications of compliance with oral health organization system should measure at-risk behaviors. Incl uding oral health behaviors such as preventive dental visits, regulations of oral hygiene regimens, and an assessment of plaque, gingivitis, and other existing disease. By rigorously establishing psychosocial factors such as stress distress, and coping behaviors are true risk factors for periodontal disease case studies and case-control series generate hypotheses (4).These hypotheses are over large cross-sectional and longitudinal epidemiological studies. Studies in which mechanisms of psychosocial stress or distress show the application of periodontal disease The necessity to show relationship and correlation of applying different assessments such as biochemical mediators of stress, immune functions, or neurological and endocrine alterations as well as behavioral changes are significant in these cases(5). Lastly are randomized controlled trial methodology, the intervention of studies using stress management to establish efficacy of modification of stress as modality of stress-assoc iated disease.Managing these controlled trials allows to reduce stress or distress. Periodontal disease has been associated for years with risk factors such as oral environment, age, female hormones, family factors, smoking and nicotine, and diseases associated with periodontal disease. When discussing oral environment the first issue that comes to mind is lack of oral hygiene. Lack of oral hygiene encourages bacterial buildup and plaque formation, which puts the oral cavity into a very susceptible position for periodontal disease.Inadequate contoured restoration has also created rise to periodontal disease for its restorations of fillings and crowns. By poor dentistry the restorations help trap for debris and plaque because of its defect in contour. Anatomical tooth abnormalities are influential risk factors just as poor restorations would be, because of these abnormalities the teeth are not aligned in their natural state causing food particles to build up to the ladder of periodon tal disease causing plaque and bacteria formation. Lastly would be the anatomy of the third molars, also known as the wisdom teeth.This tooth especially is a known to be a major breeding ground for bacteria, by reason of its location and patients finding difficulty reaching posteriorly to the mouth while brushing. Other studies of this particular tooth show the unique tissues surrounding this molar region has been destructed of the plaque formation and the tissue becoming more sensitive when the third molar is impacted, meaning when the tooth is wedged between another tooth and the jaw. Next commonly associated risk factor with periodontal disease is age.Another problem in aging, comes the increase of obtaining periodontal disease. Studies have shown that thirty percent of the adults in America have periodontal disease and mostly found in people over the age of seventy years old, eighty-six percent have periodontitis (6). Rare cases it has been shown for young adolescents who are su bjected to this disease. Adding to this is family factors, periodontal disease often occurs to members of the same family. A mixture of factors belong to this title, such as intimacy, genetics and hygiene.A considerably important factor is smoking and nicotine. Being the most significant factor, causing bone loss and gingival recession and inflammation by reducing the amount of oxygen present in the gingiva tissue. When nicotine combines with oral bacteria, the production levels expectations are greater. Lastly are diseases associated with periodontal disease, such as diabetes, type one and two, osteoporosis, herpes related gingivitis, human immunodeficiency virus associated with gingivitis, autoimmune disease (7).Others diseases of genetic disorder are also at high risk for periodontitis. Contemporary conceptualization of the stress process supports the evaluation of stress at three levels. Stressors, moderating and mediating factors, and stress reactions. These three factors have emphasized the process and the unity stress can have on periodontal disease, including emotions and coping(8). These stress responses would be determined primarily by the process that makes personalized perception of a stress indicator or a threat to ones health.The aim of each study is to unfold influential factors such as personality traits, coping strategies, and experimentation of referenced information (9). The resolution of all studies suggested that depression, stress, and salivary cortisol are important correlates of periodontal disease. Therefore, it is likely that periodontitis is related to immunologic and behavioral changes related to psychologic states. Salivary cortisol seemed to have different associations with periodontal disease, because of the outcomes in models involving stress compared to models involved with depression.Periodontitis is indicated when addressing depression or stress. By strongly suggesting that stress, distress, and inadequate ways of handling di fficult situations of coping are important risk indicators for periodontal disease. Furthermore, it is likely that systemic disease associated with periodontal disease such as diabetes, cardiovascular disease, preterm delivery and osteoporosis may share psychosocial stress as a common risk factor.During these early beginnings of study and research, requirement for one to fully understand the molecular and cellular basis of the role of stress, and in turn these studies may lead to effective intervention strategies that minimize or negate stress as a contributor to periodontal disease. Research has also proven within certain limitations this systematic review showed a positive relationship between stress and psychosocial factors and periodontal disease.However, caution should be used when interpreting this review because the different methodologies used in the included studies may have an impact on the results of the reports. The difficulties inherent is isolating the variable of stre ss, the lack of a reliable standardize   psychological analysis to quantify and define most psychiatric disturbances, the individual ability of patients to cope with negative life events, and the different types and clinical parameters used to determine periodontal tissue breakdown may cat as a confounding biases and cause result distortion at several stages. lthough a positive relationship was observed between stress and periodontal disease, further representative research is need to determine the impact of stress and psychological factors as risk factors for periodontal disease. Reference: Ng SKS, Leung WK. A community study on the relationship between stress, coping, affective dispositions and periodontal attachment loss. Community Dental Oral Epidemiol 2006; 24: 252-66 Page RC, Kornman KS. The pathogenesis of human periodontitis: an introduction. Periodontol 2000 1997; 14 9-11 Robert J. Genco, Alex W. Ho, Jeffrey Kopman, Sara G. Grossel, Robert G.Dunford and Lisa A. Tedesco. M odels to Evaluate the Role of Stress in Periodontal Disease. Department of Oral Biology, Periodontal Disease Research Center, School of Dental Medicine, State University of New York at Buffalo. Vol. 3, No 1, 288-302 July 1998. Amy E. Rosania, Kathryn G. Low, Cherly M. McCormick, and David A. Rosania. Stress, Depression, Cortisol, and Periodontal Disease. Department of Psychology, Bates College, Lewiston, ME. Volume 80, Number 2:260-266 February 2009. Breivik T, Thrane PS, Murison R, Gijermo P. Emotional stress effects on immunity, gingivitis, and periodontitis.Eur J Oral Sci 1996; 104:327-334 Green LW, Tyron WW, Marks B, Juryun J. Periodontal disease as a function of life-events stress. J Human Stress 1986;12:32-6 Annsofi Johannsen, Gunnar Rylander, Birgitta Soder, and Marie Asberg. Dental Plaque, Gingival Inflammation, and Elevated Levels of Interleukin-6 and Cortisol in Gingival Crevicular Fluid From Women with stress-related Depression and Exhaustion. Volume 77 – November 8 2006; 77:1403-1409 Genco RJ, Ho AW, Grossi SG, Dunford RG, Tedesco LA. Relationship of stress distress and inadequate coping behaviors to periodontal disease.J Periodontol 1999;70;711-23 Daiane C. Peruzzo, Bruno B. Benatti, Glaucia M. B. Ambrosano, Getullo R. Nogueria-Fiho, Enilson A. Sallum, Marcio Z. Casati, and Franciso H. Nociti Jr. A Systematic Review of Stress and Psychological Factors as Possible Risk Factors for Periodontal Disease. Volume 78- Number 8. 2007;78:1491-1504 Kaufman E, Lamster IB. Analysis of saliva for periodontal diagnosis- A review. J Clin Periodontal 2000; 27: 453-465 Arowojolu MO, Onyeaso CO, Dosumu EB, Idaboh GK. Effect on academic stress on periodontal health 2006;29:9-13

Favorite Sport Football

CONSUMER PREFERENCE AND SATISFACTION TOWARDS VARIOUS CELLPHONE SERVICE PROVIDES CHAPTER-I INTRODUCTION CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy  personal or household needs,wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer refers to the following, â€Å"A consumer is  the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider to our  Ã‚  business.He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so†. So  consumer  is  like  the  blood  of  our  business  and  also  a satisfedcustomer is a word of mouth advertisement of a product / services. The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation. In the absence of effective consumer demand, producers would lack one of the key motivations to produce to sell to consumers.Typically, when  business  people and economists talk of  consumers, they are talking about  the person as consumer, an aggregated  commodity item with little  individuality  other than that expressed in the decision to buy or not to buy. However, there is a trend in  marketing  to individualize the concept. Instead of generating broad  demographic profiles  and  psycho-graphic profiles  of  market segments, marketers have started to engage in personalized marketing,  permission marketing, and  mass customization.There is increasing backlash from the public over use of the label â€Å"consumer† rather than â€Å"customer†, with many finding it offensive and derogatory. Consumer choice  is a theory of  microeconomics  that relates preferences  for consumption goods  and services to con sumption expenditures and ultimately to   consumer demand curves. The link between personal preferences, consumption, and the demand curve  is one of the most closely studied relations in economics. Consumer choice theory is a way of analyzing how consumers may achieve  Ã‚  equilibrium between preferences and expenditures by maximizing  utility  as subject to consumer   budget constraints.Preferences are the desires by each individual for the consumption of goods and services that translate into choices based on income or wealth  for purchases of goods and services to be combined with the consumer's time to define consumption activities. Consumption is separated from production, logically, because two different consumers are involved. In the first case consumption is by the primary individual; in the second case, a producer might make something that he would not consume himself. Therefore, different motivations and abilities are involved.The  Ã‚  models that make up consumer theory are used to  represent  prospectively observable demand patterns for an individual buyer on the  hypothesis  of constrained optimization. Prominent variables used to explain the rate at which the good is purchased (demanded) are the price per unit of that good, prices of related goods, and wealth of the consumer. The fundamental theorem of demand states that the rate of consumption falls as the price of the good rises. This is called the  substitution effect.Clearly if one does not have enough money to pay the price then they cannot buy any of that item. As prices rise, consumers will substitute away from higher priced goods and services, choosing less costly alternatives. Subsequently, as the wealth of the individual rises, demand increases, shifting the demand curve higher at all rates of consumption. This is called the  income effect. As wealth rises, consumers will substitute away from less costly inferior goods and services, choosing higher priced al ternatives. CONSUMER SATISFACTIONEvery human being is a consumer of different produces. If there is no consumer,  there  is  no  business. Therefore,  consumer  satisfaction  is   very important to every business person. According to Philip Kotler consumer satisfaction is defined on, â€Å"personal feeling of pleasure resulting from comparing a product’s pursued performance in relation to his /her expectations†. Consumer attitude measurements are taken on either potential buries or  existing client’s buries in order  to identify their characteristics. Why should the competent market engineer conduct consumer research?Consumer’s surverys  can provide the researcher with a wealth of information, valuable of the marketing funchion. Detailed information regarding the customer in a market will provide the  basic platform for all marketing decisions. Marketing decision maker needs descriptive information about the total potential unit an d dollar sales in each segment. Perhaps the most important one is that a seller need to be  aware of the relevant objective and need  of consumer and  how their objectives  might best reserved by the products.Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as â€Å"the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. †Ã‚  In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.It is seen as a key performance indicator within business and is often part of a balanced scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. â€Å"Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. † Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. â€Å"In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction.When customers have high expectations and the reality falls short, they will be disappointed and will likely r ate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel even though its facilities and service would be deemed superior in ‘absolute' terms. † The importance of customer satisfaction diminishes when a firm has increased  bargaining power. For example,   cell phone  plan providers, such as AT;T  and  Verizon, participate in an industry that is an  oligopoly , where only a few suppliers of a certain product or service exist.As such, many cell phone plan contracts have a lot of  fine print with provisions that they would never get away if there were, say, a hundred cell phone plan providers, because customer satisfaction would be way too low, and customers would easily have the option of leaving for a better contract offer. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. PURPOSE â€Å"Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.   Ã¢â‚¬Å"Customer satisfaction data are among the most frequently collected indicators of market perceptions. Their principal use is two fold. † 1. â€Å"Within organizations, the collection, analysis and dissemination of these data send a message about the importance of tending to customers and ensuring that they have a positive experience with the company’s goods and services. † 2. â€Å"Although sales or market share can indicate how well a firm is performing currently, satisfaction is perhaps the best indicator of how likely it is that the firm’s customers will make further purchases in the future.Much research has focused on the relationship between customer satisfaction and retention. Studies indicate that the ramifications of satisfaction are most strongly realized at the extremes. † On a five-point scale, â€Å"individuals who rate their satisfaction l evel as ‘5' are likely to become return customers and might even evangelize for the firm. (A second important metric related to satisfaction is willingness to recommend. This metric is defined as â€Å"The percentage of surveyed customers who indicate that they would recommend a brand to friends. When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues. This can be a powerful marketing advantage. ) â€Å"Individuals who rate their satisfaction level as ‘1,' by contrast, are unlikely to return. Further, they can hurt the firm by making negative comments about it to prospective customers. Willingness to recommend is a key metric relating to customer satisfaction. † MARKET The term market is derived from Latin Word ‘Mercatus’, which means ‘totrade’ that is purchasing and selling of goods.It also means merchandise truthic   place of business. According to Pyle, â€Å"Market includes bo th place and region in which  buyers and sellers or in free competition with one another†. A  market  is one of many varieties of  systems,  institutions,  procedures,  social relations  and  infrastructures whereby parties engage in exchange. While parties may exchange goods and services by  barter, most markets rely on sellers offering their goods or services (including labor) in exchange for  money  from buyers. It can be said that a market is the process by which the prices of goods and services are established.For a market to be competitive, there must be more than a single buyer or seller. It has been suggested that two people may trade, but it takes at least three persons to have a market, so that there is competition on at least one of its two sides. However,competitive  markets, as understood in formal economic theory, rely on much larger numbers of both buyers and sellers. A market with single seller and multiple buyers is amonopoly. A marke t with a single buyer and multiple sellers is a  monopsony. These are the extremes of imperfect competition.MARKETING Marketing includes all the impacts involved in the exchange process of   transferring  the  possession  and  ownership  of  goods  or  services  from   the  producer to the ultimate consumer’s. Marketing  is the process of  communicating  the value of a product or service to  customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term â€Å"Marketing† may replace â€Å"Advertising† it is the overall strategy and function of promoting a product or service to the customer.The American Marketing Association defines marketing as â€Å"the activity ,set of institutions,and processes for creating, communication, delivering,and exchanging offerings that have value for customers,clients,partners,and society at large. † From a so cietal point of view, marketing is the link between a society’s material requirements and its economic  patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers.Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its  shareholders. Marketing is the science of choosing  target markets  through market analysis and  market segmentation, as well as understanding consumer buying behavior and providing superior customer value. MARKETING FORMULA A)The foremost step is business aims at profit. B)For profit making he can sell the products. C)For selling the product he should create customers.D)For  creating the  customer’s,  custom er’s needs  of  preferences  to  beidentified and satisfied. E). To satisfy the customer’s new product to be produced. Marketing is trying to learn, * Who buy the products or services? * How do they buy? * When do they buy? * Where do they buy? * Why do they buy? * How often they buy? It  is  otherwise  called  understand  and  predict  human  actions  in  their  Ã‚   buying role. A marketer is act as consumers while them purchasing any goods/services, and try to market that product to an ultimate consumer. So, marketingis starts with consumer and ends with consumer. So, today’s market is called on consumer market.It can be defined on,â€Å"All the individuals and households who buy goods and services for personal consumption. SKILLS OF MARKETERS Marketers have 4 main skill sets that they bring to an enterprise: 1)Opportunity Identification: Marketing begins before there is a product to sell. Many people think marketing is just sel ling whatever comes out of the manufacturing  plant. It's the job of marketing to decide WHAT comes out of the manufacturing  plant in the first place. Before a business can make money there must be opportunities for money to be made and it's marketing's job to define what those opportunities are.Marketers analyze markets, market gaps, trends, products,competition, and distribution channels to come  up with opportunities to make money. 2)  Competitive strategy/positioning: Markets consist of groups of competitors  competing for a customer's business. The job of  marketing is to decide how to create a defensible sustainable competitive advantage against competitors. Marketers conceive strategies, tactics, and business models to make it hard if not impossible for competition to take away customers from their business. 3)  Demand generation/management It's the job of marketing to create and sustain demand for a company's products.Marketers manage demand for a company's pr oducts by influencing the probability and frequency of their customer's purchase behavior. 4)Sales: The ultimate goal of marketing is to make money for a business. In most company’s sales is a different discipline and department from marketing. But in order for  sales people to have any long term success in a company they must be led by marketing. The better job a company does of identifying opportunities, creating a differential sustainable competitive advantage, and generating demand for their products the easier it will be for sales people to make sales.MARKET SHARE OF PUBLIC AND PRIVATE INDUSTRY The fixed line and mobile segments serve the basic needs of local calls, long distance callsand the international calls, with the provision of broadband services in the fixed line segment and GPRS in the mobile arena. Traditional telephones have been replaced by the codeless and the wireless instruments. Mobile phone providers have also come up with GPRS-enabled multimedia messa ging, Internet surfing, and mobile-commerce. The much-awaited 3G mobile technology is soon going to enter the Indian telecom market. TheGSM,CDMA,WLLservice  providers  are  all  upgrading  them  to  provide  3G  mobile  services.Along  with improvement in telecom services, there is also an improvement in manufacturing. In the  beginning, there were only the Siemens handsets in India but now a whole series of newhandsets, such as Nokia's latest N-series, Sony Ericsson's W-series, Motorola's PDA phones,etc. have come up. Touch screen and advanced technological handsets are gaining popularity. Radio services have also been incorporated in the mobile handsets, along with other applications like high storage memory, multimedia applications, multimedia games, MP3 Players, video generators,Camera's, etc.The value added services provided by the mobile service operators contribute more than 10% of the total revenue. THE GLOBAL CELLULAR MOBILE INDUSTRY Global telecom s ector Earnings visibility Earnings  growth  is  being  driven  by  improving  pricing  conditions, stabilizing  operating trends, aggressive cost cutting initiatives, a positive regulatory environment, strong wireless growth, and  new market  opportunities. This has  translated into  greater visibility  of  forward earnings as evidenced by recent increased analyst upgrades within the sector. Merger synergiesGiven the substantial amount of excess capital available in the sector and in private equity we expect to see additional merger and acquisition activity, albeit at a slower pace than recently witnessed. Global  telecom  M;A deals  over  the  past  two years  have  reflected  market expansion but have also had a positive effect on the buyers’ balance sheets. Partnering companies have  begun  realizing their  synergies through cost reductions and  economies of  scale. In the US, the largest three companies now account for over 70% of the sector market cap; this compares to 34% in 1990.Trends in bundled services are also paving the way for  additional M;A  activity. Sector  consolidation will  further  increase  the importance  of stock  selection. METHODS TO CUSTOMER SATISFACTION Companies use the following methods to measure  customer satisfaction. 1 ) Complaints and suggestion system: Companies obtaining complaints through their  customer service centres, and further suggestions were given by customers to satisfy their  desires. 2) Customer satisfaction surveys: Responsive  companies  obtain  a  direct  measure  of  customer  satisfaction  by  periodic surveys.They send questionnaires to random sample of their customers to find out how they feel  about  various  aspects of  the company’s performance and also  solicit views  on their competitor’s performance. It is useful to measure the customer’s willingness to recommen d the company and brand to other persons. 3 )Lost Customer Analysis: Companies should contact customers who have stopped buying or who have switched to another supplier to learn why this happened. 4 )Consumer Behavior Vs  Consumption Behavior:Consumer behavior refers to the manner in which an individual reaches decision related to the selection, purchases and use of goods and services. Walters and Paul says that,consumer behavior is the process where by the individuals decides what, when, how and from whom to purchase goods ; services. Consumer  behavior  relates  to  an  individual  person  (Micro  behavior)  where  asconsumption behavior relates to and to the mass or aggregate of individuals. (Macro  behaviour) consumers   behavior   as  a  study  focuses  on  the  decision  process  of  the individual consumer or consuming unit such as the  family.In contrast the consumption behavior as a study is to do with the explanation of the  behavior of the aggregate of consumers or the consuming unit. Consumer is a pivot,around which the entire system of marketing revolves. The study of buyer behavior is one of the most important keys to successful mark. 1. 2. IMPORTANCE OF CONSUMER SATISFACTION The needs to satisfy customer for success in any commercial enterprise is very obvious. The income of all commercial enterprise is derived from the  payments received for the products and services supplied to its customers.If  there is no customer there is no income and there is no business. Then the coreactivity of any company is to attract and retain customers. It is therefore no surprise that Peter Drucker the renowned management Guru, has said â€Å"to satisfy the customers is the mission and purpose of every business†. Satisfaction of customer is essential for retention of customer’s and for  continuous sales of the products and services of the company to customers. This  establishes  the needa fo r and the importance of customer satisfaction. The  satisfaction  of  consumers  is  different  from  onto another.Became,  each consumer has the different behaviour in their life. So, the marketer satisfy the consumer, he must very well know the behaviour of consumer. 1. 4. CONSUMER BEHAVIOUR The  term  consumer  behaviour  may  be  defined  as  the  behaviour   that consumer displays in searching for purchasing, using, evaluating, producing,services and ideas which they expect will satisfy their needs. In other words, â€Å"It is a study of physiological, social, physical, behaviours of all potential customer  as they become aware of evaluation, purchase and consumption and ell other  about products and services† 1. 5. OBJECTIVES OF THE STUDY: * To study the evaluation of cell phones with particular reference to India. * To ascertain the attributer which influenced the customer’s in selecting a  particular cell phone services provider. * To study  the consumer’s satisfaction towards different cell  phone service  providers. * To assess the problems faced by the cell phone users in services. * To offer valuable suggestions to improve the services of cell phones in each companies. INRODUCTION TO TELECOM INDUSTRY The Indian Telecommunications network with 110. 1 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for U. S. companies in the stagnant global scenario. The total subscriber base, which has grown by 40% in 2005,is expected to reach 250 million in 2007. According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by2007. The wireless subscriber base has jumped from 33. 69 million in 2004 to 62. 57 million in FY2004- 2005.In the last 3 years, two out of every three new telephone subscribers were wireless  subscribers. Consequently, wireless  now accounts for  54. 6% of  the total  telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to  bypass 2. 5 million new subscribers per month by 2007. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country. . 6. NEED OF THE STUDY Exchange of information becomes the necessity of life to a common man. In the modern world an individual tends to communicate anything to everything right from the place where he/she stands. Even while riding vehicle he / she wants communicate within a  fraction of second at quick speed with clear  voice,without any disturbance. Like line crossing, out of order, etc. most of which lack in the connection given by the department of tele-communictions. Cell  phones emerges as a boon quench such a thirst, the by providing facilities,which a common man cannot imagine.Though cell phone industry has its originin the recent past and the growth has been excellent Day by day many new competitors enter the market with new attractive schemes,  provide additional facilities, add new  features to existing ones, reduce the charges her incoming and outgoing calls, introduce varieties of handsets,models  a  healthy  competition  that  benefits  the  subscribers. Hence  in  this context, it is important to study the functioning of cellular phone services and the utilization of their services by the telephonesation. 1. 8. STATEMENT OF PROBLEMIn our country the growth of service marketing especially mobile phone industry is still in its infancy stage, as compared to the industrially advanced countries. It is for the fact that the economy of our country has been i n the developing stage. There are various mobile phones services provider’s in our  country and they are playing an essential role in fulfilling the needs of the customers. Now-a-days, the customers are more dynamic. Their taste, needs and  preference can the changing as per current scenario. Hence the development of  cellular industry mainly depends on the customer satisfaction.However the following questions may arise regarding customer satisfaction. CHAPTER II REVIEW OF LITERATURE India is the world’s fastest growing industry in the world in terms of number of wireless connections after China, with 811. 59 million mobile phone subscribers. According to the world telecommunications industry, India will have 1. 200 billion mobile subscribers by 2013. Furthermore, projections by several leading global consultancies indicate that the total number of subscribers in India will exceed the total subscriber count in the China by 2013.In 1850 experimental electric teleg raph started for first time in India between  Calcutta (Kolkata) and Diamond Harbor (southern suburbs of Kolkata, on the banks of the Hooghly River). In 1851, it was opened for the use of the British East India Company. Subsequently construction of telegraph started through out India. A separate department was opened to the public in 1854. Dr. William O’Shaughnessy, who pioneered the telegraph and telephone in India, belonged to the Public Works Department, and worked towards the development of telecom.Calcutta or the-then Kolkata was chosen as it was the capital of British India. In early1881, Oriental Telephone Company Limited of England opened telephone exchanges at Calcutta (Kolkata), Bombay (Mumbai), Madras (Chennai) and Ahmedabad. On the 28th January 1882 the first formal telephone service was established with a total of 93 subscribers. From the year 1902 India drastically changes from cable telegraph to wireless telegraph, radio telegraph, radio telephone, trunk dial ing. Trunk dialing used in India for more than a decade, were system allowed subscribers to dial calls with operator assistance.Later moved to digital microwave, optical fiber, satellite earth station. During British period all major cities and towns in India were linked with telephones. In the year 1975 Department of Telecom (DoT) was responsible for telecom services in entire country after separation from Indian Post ; Telecommunication. Decade later Mahanagar Telephone Nigam Limited (MTNL) was chipped out of DoT to run the telecom services of Delhi and Mumbai. In 1990s the telecom sector was opened up by the Government for private investment.In1995 TRAI (Telecom Regulatory Authority of India) was setup. This reduced the interference of Government in deciding tariffs and policy making. The Government of India corporatized the operations wing of DoT in 2000 and renamed Department of Telecom as Bharat Sanchar Nigam Limited (BSNL). In last 10 years many private operator’s espe cially foreign investors successfully entered the high potential Indian telecom market. Globally acclaimed operators like Telenor, NTT Docomo, Vodafone, Sistema, SingTel, Maxis, Etisalat invested in India mobile operators. Wireless CommunicationPager Services Pager communication successful launched in India in the year 1995. Pagers were looked upon as devices that offered the much needed mobility in communication, especially for businesses. Motorola was a major player with nearly 80 per cent of the market share. The other companies included Mobilink, Pagelink, BPL, Usha Martin telecom and Easy call. Pagers were generally worn on the belt or carried in the pocket. The business peaked in 1998 with the subscriber base reaching nearly 2 million. However, the number dropped to less than 500,000 in 2002.The pager companies in India were soon struggling to maintain their business. While 2-way pagers could have buffered the fall, the pager companies were not in a position to upgrade their i nfrastructure to improve the ailing market. The Indian Paging Services Association was unable to support the industry. Pager companies in India also offered their services in regional languages also. However, the end had begun already. By 2002, Motorola stops making or servicing pagers. When mobile phones were commercially launched in India, the pager had many advantages to boast.Pagers were smaller, had a longer battery life and were considerably cheaper. However, the mobile phones got better with time and continuously upgraded themselves. Mobile Communication First mobile telephone service on non-commercial basis started in India on 48th Independence Day at country’s capital Delhi. The first cellular call was made in India on July 31st, 1995 over  Modi Telstra’s MobileNet GSM network of Kolkata. Later mobile telephone services are divided into multiple zones known as circles. Competition has caused prices to drop and calls across India are one of the cheapest in th e world.Most of operator follows GSM mobile system operate under 900MHz bandwidth few recent players started operating under 1800MHz bandwidth. CDMA operators operate under 800Mhz band, they are first to introduce EVDO based high speed wireless data services via USB dongle. In spite of this huge growth Indian telecom sector is hit by severe spectrum crunch, corruption by India Govt. officials and financial troubles. In 2008, India entered the 3G arena with the launch of 3G enabled Mobile and Data services by Government owned MTNL and BSNL. Later from November 2010 private operator’s started to launch their services.Broadband communication After US, Japan, India stands in third largest Internet users of which 40% of Internet used via mobile phones. India ranks one of the lowest provider of broadband speed as compared countries such as Japan, India and Norway. Minimum broadband speed of 256kbit/s but speed above 2Mbits is still in a nascent stage. Year 2007 had been declared as â€Å"Year of Broadband† in India. Telco’s based on ADSL/VDSL in India generally have speeds up to 24Mbit max while those based on newer Optical Fiber technology offer up to 100Mbits in some plans Fiber-optic communication (FTTx).Broadband growth has been plagued by many problems. Complicated tariff structure, metered billing, High charges for right of way, Lack of domestic content, non implementation of Local-loop unbundling have all resulted in hindrance to the growth of broadband. Many experts think future of broadband is on the hands of   wireless factor. BWA auction winners are expected to roll out LTE and WiMAX in India in 2012. Next Generation Network (NGN) Next Generation Networks, multiple access networks can connect customers to a core network based on IP technology. These access

Media Influence and Ethnic Identity

This paper gives a critical review of the literature on media depictions of minorities in Canada. I propose that the research tends to center on tabularize the under-representation and misrepresentation of ethnic minorities. Media Influence and Ethnic Identity The depiction of ethnic minorities in Canadian media serves to play an alarming part in determining the structure of Canadian minority identities. Researchers have insisted that it is imperative to research media-minority relations because the media play a crucial part in the creation of social identities (Henry). The media gives a vital source of data through which people gain information about their country, and our approaches and viewpoints are formed by what the media distinguishes as public information. The media is directly accountable for how Canada, in all its multiplicity, is interpreted among its people. Simply put, the media is accountable for the ways that Canadian society is interpreted, considered, and assessed among its habitants. The media influences attitudes in Canada by siphoning and selecting the data we receive to make choices about our day-to-day realities. Though, this selection procedure is governed by a series of vitals. Media images of Canadian ethnic minorities are not just a random panoply of depictions. Verdicts about depictions of cultural multiplicity must be envisaged within a series of opposing discourses taking place within media institutions. In spite of what we would like to consider, Canadian media is not just and democratic, nor objective in nature (Hackett, Gruneau, Gutstein, Gibson and NewsWatch). Ethnic Minority groups are regularly disqualified and marginalized, and the leading culture is reinforced as the custom. As researchers have established (Fleras and Kunz; Henry) the media push certain traits, most often negative, about ethnic minorities into the limelight, at the same time as others are downplayed or totally absent from depictions. How does this influence identity creation among ethnic Minority groups? Negative depictions of ethnic minorities teach ethnic minorities in Canada that they are hostile, abnormal, and inappropriate to country-building. Canadian media persist to transmit negative and conventional images that only serve to degrade ethnic Minority Canadians. In other words, ethnic minorities do not see themselves precisely mirrored in Canadian media, and that marginalization effects feelings of segregation. In Canada, questions adjoining the association between identity development among ethnic minorities and media are mainly weighed down because of multicultural policy. It has been recommended that in countries where official multiculturalism is legislated, multifaceted forms of racial discrimination can materialize through a variety of media depictions of ethnic minorities (Dunn and Mahtani, 163-171). Ethnic Minority Depiction: Under-representation And Mis-representation Since its beginning in the late 1960s to the 1980s, research on media-ethnic minority relationships was largely distant with probing the two main ways in which ethnic minorities are problematically treated in media accounts. First is the under-representation (or absence) of ethnic minorities. The second refers to the misrepresentation (or negative depiction) of ethnic minorities A) Under-representation The under-representation of a variety of cultural groups in Canadian media has been evocative of their insignificance or their nothingness. Most of the early research on ethnic depiction was concerned with inducting their nonexistence in the media sequentially to exhibit this argue. Different researchers have found that regardless of the culturally miscellaneous nature of Canadian society, that very multiplicity is frequently missing from media depictions (Fleras and Kunz 2001; Fleras 267-292). As Fleras (1995) spots out, the lack of ethnic minorities in the Canadian media is the law, rather than the exemption. In Canada, interracial relationships in spectacular series are rare. This efficiently reveals that the media is not exactly providing a mirror in which ethnic minority Canadians can see themselves — and their dating models — mirrored. In a study of ethnic minorities' depiction in Canadian amusement programs, MediaWatch scrutinized eight made-in-Canada dramatic series and exposed that only 4 percent of the female characters and 12 percent of the male characters were from diverse ethnic or racial locale (MediaWatch). This exposes that ethnic minorities (and in particular ethnic minority women) are relentlessly underrepresented in equally dramatic series and in news. Miller and Prince (1994) gave a comparable assessment from a news point of view by looking at the photos and news stories printed in six foremost Canadian newspapers. They concluded that out of the 2,141 photos printed, ethnic minorities were presented in only 420 images. Media researchers have specified that the impact of ethnic Minority eccentricity in the media merely serves to more embed the invisibility of ethnic minorities in the general public (Fleras 1995). Ethnic minorities in Canada do not see themselves mirrored in the media, and this effects feelings of refusal, belittles their assistance, and lessens their part as people in their nations (Jiwani 1995). For example, in their paper â€Å"Media (Mis)Depictions: Muslim Women in the Canadian Country,† Bullock and Jafri give extracts from their focus groups where Muslim women met to talk about the representation of Muslim women in the media. (35-40) B) Mis-representation A helpful result of these before time studies was that it gave a momentum for media researchers to examine how the media portrays ethnic minorities when they are actually represented. Researchers have recommended that the depiction of non-prevailing cultures normally prolonged in recent decades (Fleras 1995). One of the means in which Eurocentric domination is maintained is by restraining the kinds of depictions of ethnic minorities in the media to unconstructive or striking stereotypes. Ethnic minorities have persisted that media images of their elements disclose a remorseless pessimism in their description. Media researchers have pointed to the negative depictions of ethnic minorities in a variety of studies. In studies emerging in the 1970s, researchers in Canada have time after time pointed out that the media â€Å"rot †¦ on race-specific and culture cognizant characterizations of people†. Canadian media keep it up to rely on both negative and conservative depictions of ethnic minorities (Roth 1996; MediaWatch 1994; Fleras 1994; Zolf 13-26). Fleras (1994) has explained how ethnic minority images in Canadian media are constantly conservative ones, â€Å"steeped in groundless simplifications that swerve towards the comical or bizarre† (Fleras 1994:273), where the examples of ethnic minorities as â€Å"social problems† are regularly employed: namely, as pimps, high-school dropouts, homeless teens, or drug pushers in Canadian dramatic series. Fleras argues a modicum of media depictions of First Nations people, counting â€Å"the noble savage,† â€Å"the savage Indian,† â€Å"blood-thirsty barbarians,† and â€Å"the drunken Native,† among other damaging stereotypes (Fleras 1994; see also Fleras and Kunz 2001). In television and newsprint and political cartoons, media's fighters were altered primitives, colossal depictions of Indian activists† (Valaskakis 224-234). Gender is a relatively unfamiliar feature of studies about ethnic Minority depiction, as Jiwani (1995) has designated. Several actors and news anchors have spoken out candidly about their apprehensions about ethnic falsification in the media. Rita Deverell, senior producer of Vision TV, has expressed her views about the awkward interpretation of ethnic minorities in television. Deverell has pointed out that, compared to American images, â€Å"we have very few negative, wicked depictions of women of color. Undoubtedly, many researchers be in agreement that in typical media in Canada, ethnic minorities are offered as intimidation, with explicit positionings of â€Å"us† and â€Å"them† in which the former is an understood mainstream audience, and the latter is the ethnic minority (Fleras and Kunz 2001). This occurrence is unhappily not restricted to television dramas — it happens in newspapers and television news too. In a study of ethnic minorities and First Nations peoples' depiction in two major Winnipeg papers, a report conducted by the Social Planning Council of Winnipeg (1996) found that ethnic minorities are often shorn of admittance to the media and quote the problematical reportage of ethnicity when it is inappropriate to the event or incident. Tator (1995) has established that ethnic minorities are continuously being â€Å"singled out† and identified as the cause of a â€Å"social problem† in media depictions. Using the example of the â€Å"Writing Through Race† Conference held in Vancouver of 1994, she explains that the media continually misrepresents and distorts issues of importance to ethnic minorities. A few of the most inquisitive work on the continuation of typecasts has discovered the ways ethnic minorities have been normalized in Canadian news reports. Numerous government reports furnished through official multiculturalism have scrutinized the reporting of variety in the media, closing that stereotypes and negative images flourish (see Karim 1995). Ducharme (1986, 6-11) scrutinized national newspaper reporting of the Canadian immigration policy for a five-year period. Through the early 1990s, researchers gave a helpful Canadian equivalent to U.S. studies that were worried with anti-Islamic images reproducing in American news. Support groups have also added toward this discussion — a working example includes the report created by the Afghan Women's Organization, which appraises research, local activism, and community viewpoints on the portrayal of Muslim women in Canadian media. Supported on a six-month assessment of coverage of numerous Canadian newspapers, the MediaWatch Group of the Canadian Islamic Congress carried out a study of anti-Islamic media exposure, advocating results to the media industry (Canadian Islamic Congress 1998, 51). Henry et al. (1995) propose that this type of racism remains acutely surrounded within media institutions, where structuralist racism still permeates depictions, and regular patterns of under- and misrepresentation continue to strengthen uneven power relations. The tapered range of images of ethnic minorities has successfully reduced the aptitude of ethnic minorities to be distinguished as optimistic providers to Canadian society. Media researchers have pointed out that these unconstructive stereotypes are reason for concern because it creates a divide between ethnic minorities and so-called â€Å"real† Canadians — visible ethnic Minority Canadians are seen as â€Å"others† or â€Å"foreigners† who potentially have the power to threaten the country (Fleras 1995). The reinforcement of negative stereotypes ethnically pathologizes ethnic minorities, advancing racial divides. †¦Through examining the depictions of people of color in the media †¦ [it seems clear that the] dominant culture continues to establish its power and protect its supremacy by inculcating negative and conservative images of ethnic minorities †¦ generating a indistinct awareness on the part of the conventional of ethnic minorities. (Henry, 1999:135-136) Conclusion This paper maintains that the ways the media expose and account on ethnic minority groups in Canada very much affects the ways the public distinguishes ethnic Minority groups in Canadian society. Wide-ranging research crossways disciplines show that ethnic minorities are frequently typecasted in mass media. Media images can promote manners of acceptance and agreement or of fear and pessimism. When media representations fail to represent Canada's ethnic minorities with compassion, the entire country undergoes the consequences. Media workers require believing and creating substitute depictions of ethnic minorities and it may well be our duty to build up coalitions with them to give confidence other sorts of images. Works Cited Bullock, K., and G. Jafri. 2001. â€Å"Media (Mis)Depictions: Muslim Women in the Canadian Country.† Canadian Woman Studies 20 (2): 35-40 Ducharme, M. 1986. â€Å"The Coverage of Canadian Immigration Policy in the Globe and Mail (1980-1985).† Currents Spring: 6-11 Dunn, K., and M. Mahtani. 2001. â€Å"Media Depiction of Ethnic minorities.† In Progress and Planning 55 (3): 163-171. For a web version see Fleras, A. 1995. â€Å"Please Adjust Your Set: Media and Ethnic minorities in a Multicultural Society.† Communications in Canadian Society, 4th Edition. Toronto: Nelson Canada Fleras, A., and J. Kunz. 2001. Media and Ethnic minorities: Representing Multiplicity in a Multicultural Canada. Toronto: Thompson Educational Publishing, Inc. Fleras, A.1994. â€Å"Media and Ethnic minorities in a Post-Multicultural Society: Overview and Appraisal.† in Ethnicity and Culture in Canada: The Research Landscape, edited by J. W. Berry and J. A. LaPonce, Toronto: University of Toronto Press, 267-292 Hackett, R., R. Gruneau, D. Gutstein, T. Gibson, and NewsWatch. 2001. The Missing News: Filters and Blind Spots in Canada's Press. Aurora: Canadian Center for Policy Alternatives/Garamond Press Henry, F. 1999. The Racialization of Crime in Toronto's Print Media: A Research Project. Toronto: School of Journalism, Ryerson Polytechnic University Jiwani, Y. 1995. â€Å"The Media, ‘Race' and Multiculturalism.† A Presentation to the BC Advisory Council on Multiculturalism. March 17. See web site: http://www.harbour.sfu.ca/freda/articles/media.html Karim, K. 1995. Women, Ethnicity and the Media. SRA Reports. Ottawa: Canadian Heritage MediaWatch. 1994. â€Å"Front and Center: Ethnic Minority Depiction on Television.† Media Watch Research Series, Volume 1. Toronto: MediaWatch Miller J. and K. Prince. 1994. â€Å"The Imperfect Mirror: Analysis of Ethnic Minority Pictures and News in Six Canadian Newspapers.† A Report available from the Authors, Toronto: The School of Journalism, Ryerson Polytechnic University Roth, L. 1996. â€Å"Cultural and Racial Multiplicity in Canadian Transmit Journalism.† In Deadlines and Multiplicity: Journalism Ethnics in a Changing World, edited by Valerie Alia, Brian Brennan, and Barry Hoffmaster. Halifax: Fernwood Social Planning Council of Winnipeg. 1996. Media Watch: A Study of How Visible Ethnic minorities and Aboriginal Peoples are Portrayed in Winnipeg's Two Major Newspapers Winnipeg: Social Planning Council of Winnipeg. March Tator, C. 1995. â€Å"Taking a Stand against Racism in the Media,† Text of a speech at â€Å"Racism in the Media: A Conference Sponsored by the Community Reference Group on Ethno-Racial and Aboriginal Access to Metro Toronto Services,† October Valaskakis, G. 1993. â€Å"Guest Editor's Introduction: Parallel Voices: Indians and Others — Narratives of Cultural Struggle.† Canadian Journal of Communication 18 (3): 224-234 Zolf, D. 1989. â€Å"Comparisons of Multicultural Transmiting in Canada and Four Other Countries.† Canadian Ethnic Studies/Études ethniques au Canada 21 (): 13-26

Origin of Country Music Research Paper Example | Topics and Well Written Essays - 1750 words

Origin of Country Music - Research Paper Example In fact, a deconstruction of the structure and histories of many genres especially the rock and metal music, which is so popular in America today although by all appearances very far, removed from the sober country music would show a connection closer than the majority would expect. I will seek to examine the origin of country music, its history and the genres from which it evolved from, its past singers. Moreover, I will evaluate the different forms in which it existed and still does the instruments that were used, its evolution and over times and the influence it has had to other genres of music today as well as their influence to it. ... They brought along with them their most prized possessions and among these were musical instruments like the fiddles from Scotland, which became so popular that the early musicians were often referred to as fiddlers. Considering the European love for telling tales; however, the songs came in very hardy since very few could read and most of the country songs tell simple and straightforward stories with easy to understand lyrics and language. The inhabitants who lived in the Appalachian Mountains and the West did not contain an easy life and their music gave them an exit to convey their adversities (Country music planet 3). However, the origins are not only European another of the most famous original instruments was the banjo brought from Africa in the slave trade. White country singers who were by the most popular were fascinated and influenced by black sounds, songs and images (Lewis p 52). The first official appearances of country music began around 1910, when John Lomax published cowboy’s songs, and Cecil Sharp later followed suit when he also published songs from the Appalachian Mountains. These two events initiated the interest in the music, and in 1922, the first record of old time music was done by Eek Robertson, a Texan fiddler (Scaruffi 1). With time, the genre took shape independently and proved quite versatile by moving away from the sentimental and love focused content of the British. The Americans customized it and unlike the British who â€Å"†¦had several themes of the mystical, loves found and lost, violent happenings and avenging spirits. In America, the songs developed into extremely biased and private, downplayed the mystical, and, in songs of offenses, highlighted the wickedness act while minimizing the jab† (Country music planet 1). During

The law of contract Essay Example | Topics and Well Written Essays - 1000 words

The law of contract - Essay Example Ans. According to Law of Contract exclusion clause in the body of the contract between two parties will be a term incorporated in the contractual text to lessen and restrict the liability of one or the other party to the contract. Whereas, the Limitation Clause instead of excluding liability of a party to a contract tends to limit the liability as the name suggests. An Exclusion clause will only be enforceable if it is validly incorporated in the text of the contract and it is clear and not ambiguous in its meaning, there should not be any statutory hindrance over it. (a) It should be a contained in the contract in a clear and unambiguous manner and there should be no confusion regarding the meaning of the clause, in addition to that both the parties must be aware about the inclusion of the clause in the text of the contract. Ans. ... In comparison to an Exclusion clause, a Limitation Clause is more likely to be enforced. 4. What are the different ways in which terms (exclusion clauses) may be incorporated into a contract Ans. The different ways in which terms(exclusion clauses) may be incorporated into a contract are the following : (a) It should be a contained in the contract in a clear and unambiguous manner and there should be no confusion regarding the meaning of the clause, in addition to that both the parties must be aware about the inclusion of the clause in the text of the contract. (b) If the language or meaning of the Exclusion clause is not clear then in that case the party that is going to affected more by it should be forewarned before making of the agreement. (c) Standard Terms and Conditions according to Trade practice should be incorporated in to the contract. (d) An Exclusion clause can be incorporated in the contract by showing similar regular and consistent dealings between the parties in the past. 5. What is meant by the contra proferentum rule Ans. By Contra proferentem rule it means that if there is a clause in the contract that carries more than one meaning and is unambiguous and not easy to interpret than in that case that unambiguous and confusing term will be taken against the party that forced its inclusion or the party who drafted the contract and incorporated the said term. In other words the term will be read in favour of the second party that didn't insist on its inclusion in the body of the contract. 6. What are the main differences between the provisions of the Unfair Contract Terms Act 1977 (UCTA) and Unfair Terms Consumer Contracts Regulations 1999 Ans. The main difference between the provisions of the

Michel Vinaver Essay Example | Topics and Well Written Essays - 1750 words

Michel Vinaver - Essay Example When he left Gillette in 1986, he was an acclaimed playwright and writer. The story comes across as a contemporary, issue-based relationship between a mother and her 17-year old son. However, the relationship goes through testing times as a result of the son, 1Philippe's tryst with drugs and his arrest in this connection. His mother, Helena wishes to communicate reason to her son. The stark difference in the attitude of the characters does not need reason. The reasons exist, but they are not tackled in the play. Vinaver takes the scene right across the audience and uncannily tests their power of imagination. Strangely enough the audience comfortably lap up the reason. The scene is right out of the normal home where there is a teenaged son. The catch is in the way the scenes are presented in bits and pieces. The audience is at the edge grappling with the pieces in the jigsaw puzzle when all of a sudden there is a move, a particular scene that provides a breakthrough. The reaction is almost the thrilling climax of a long and difficult journey (Factors Unforeseen). Helena is concerned about her son's misbehavior. However, she is not keen on losing her son and so does everything possible to make him understand without rocking the boat. She does not want to lose him. On the other hand, Philippe is not too keen on snapping the relationship either. His behavior and attitude may show signs of the coming moment when he is all ready to break out of his mother's confining influence. However, he does not do it. What he does is, however, criminal. The disjoint in the big picture is very clear. The audience wants this breach to be cleared. The happy ending is elusive. Vinaver is master stroke player in the realm of presentations. He may not be the ideal narrator. He does not provide a commentary. However, he makes his world by fitting in the pieces rather than do it one-step-at-a-time. He is adept at keeping the audience in humor although he does not allow them to ease down on the suspense. The glass pieces in the kaleidoscope may change in form and colo r. But he uses the time element to project the solutions in sharp, almost quixotic variations. Philippe may do all that Helena does

Ethical Dilemma Assignment Example | Topics and Well Written Essays - 500 words - 2

Ethical Dilemma - Assignment Example These individuals normally suggest that it is easy to make decisions without considering ethical issues, and then analyzing the action afterwards (Paele & Blanchard, 1988). The existence of the â€Å"grey region† between wrong and right does not act as an excuse for ignoring ethics. The â€Å"grayness† aspect can be removed from the ethical dilemmas through taking time to analyze and understand a decision. The ethics check has been formulated to analyze three questions that arise out of a given ethical situation. Ethical decisions should be similar if the answer to any one of the questions is contrary or negative. The first question is: is the issue legal? Legal decisions adhere to government and organization regulations and laws. The second question is: is the decision balanced? Ethical decisions should always result in win-win situations. This ensures fairness to all parties concerned. The third question is: what feelings are derived by the decision maker? The feeling of ethical decision is positive, rewarding and fulfilling. This makes the concerned parties proud of the outcome (Paele & Blanchard, 1988). Ethical mentoring concept illustrates that illegal or unethical actions in society or organizations rarely occurs because people intend to do wrong. Instead it begins with insignificant breaches which gradually increase in scope and scale. This makes the poor action be considered the norm or acceptable. Ethical mentors assist people to effectively handle situations involving potential conflict in values and ethical lapses. The ethical mentors also assist people increase their ethical awareness, to enable them avoid ethical dilemmas. They also provide resources to ethical leaders to create an ethically conscious organizational culture (Paele & Blanchard, 1988). Effective ethical mentors include the professional